Primary Research
Getting Fresh Information Directly from Source
Qualitative Methods
Deep insights into attitudes, motivations, and behaviors through exploratory research approaches
In-Depth Interviews
One-on-one conversations with key decision-makers to explore detailed opinions, motivations, and complex decision-making processes.
Focus Groups
Moderated group discussions to understand attitudes, perceptions, and reactions in a dynamic, interactive setting.
Bulletin Boards
Virtual, long-term online communities for continuous feedback, allowing deeper exploration of topics over time.
Quantitative Methods
Statistical data collection for measurable insights and statistically significant findings
CATI Surveys
Computer-Assisted Telephone Interviewing for large-scale, structured data collection with high response quality.
Intercepts
On-the-spot surveys at relevant locations (malls, events) for immediate, spontaneous feedback from target audiences.
Online Surveys
Fast, cost-effective digital questionnaires reaching large, diverse audiences with real-time data collection.